Evidence-backed reporting

Build an Opportunity Audit your client can trust

An Opportunity Audit combines related evidence into a reviewed analysis of expansion, improvement, automation, or risk-reduction opportunities.

When to create one

Use an Opportunity Audit after the client has enough relevant meetings, emails, or notes to support a pattern. It is most useful when you need to explain why an opportunity exists, what evidence supports it, and what the next decision should be.

An Opportunity Audit is not an automatic sales proposal. It is a structured starting point that must be reviewed against the source evidence and the client’s actual priorities.

Choose the evidence deliberately

  1. Open the client and choose New Opportunity Audit.
  2. Select the meetings, notes, or other available evidence that address the same business problem.
  3. Exclude unrelated conversations even if they mention similar words.
  4. Generate the draft, then inspect each material claim and its references.

Review the report

  • Confirm the described problem is real and current.
  • Separate direct evidence from inference and recommendation.
  • Remove unsupported certainty, invented numbers, and vague benefit claims.
  • Make the recommended next step proportional to the evidence.
  • Edit the language for the client’s context before publishing or exporting.

What good looks like

A strong audit gives the reader a traceable chain: observed evidence, interpreted pattern, business consequence, possible opportunity, and a concrete next decision. A weak audit simply restates summaries or presents generic recommendations without support.

Sharing and publishing

Keep the audit internal while it is a draft. Publish or share only after the report is reviewed, its citations are appropriate for the audience, and any sensitive internal context has been removed.

Related help

  • Meeting analysisProcess transcripts and review summaries, risks, sentiment, and actions.
  • Client updatesGenerate, review, schedule, and deliver evidence-backed updates.
  • Portal and sharingPublish only approved material to invited client contacts.

Couldn’t find the answer? Authenticated customers can access email support inside Said & Done.